business
What Spirit Airlines’ rise and fall tells us about the future of cheap flights
It’s way more than fuel costs that pushed Spirit Airlines to the brink of liquidation and led President Trump to muse about “buying” them. Many low cost airlines are struggling due to a canny and calculated set of strategies from bigger airlines that we can think of as ‘revenge of the legacy carriers.’ Today on the show, we go back in time to when Spirit was riding high and pressuring the whole industry to cut costs. We talk with then-CEO Ben Baldanza about his radical vision for cheap air travel and then travel to the present day to hear how legacy airlines beat Spirit and other budget airlines at their own game. Plus, what happens to us passengers if Spirit does go away. Newsletters:Greg’s weekly deep diveThe brand new Indicator link roundupRelated Episodes: People Express and how flying got so bad (or did it?)Book: Planet Money: A Guide to the Economic Forces That Shape Your Life is in stores now. Support: Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Find us on Socials: Facebook / Instagram / TikTok This episode of Planet Money was hosted by Greg Rosalsky, Jacob Goldstein, Zoe Chace and Emma Peaslee. It was produced by Emma Peaslee. It was edited by Alex Goldmark. It was fact-checked by Vito Emanuel and engineered by Jimmy Keeley. Alex Goldmark is Planet Money’s executive producer.
BURBANK, CALIFORNIA - APRIL 16: A Spirit Airlines plane taxis at Hollywood Burbank Airport on April 16, 2026 in Burbank, California. Facing mounting financial pressure, Spirit Airlines is at risk of liquidation within days as surging jet fuel costs tied to the Iran conflict strain its already fragile bankruptcy restructuring efforts.
Justin Sullivan/Getty Images
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It's way more than fuel costs that pushed Spirit Airlines to the brink of liquidation and led President Trump to muse about "buying" them. Many low cost airlines are struggling due to a canny and calculated set of strategies from bigger airlines that we can think of as 'revenge of the legacy carriers.'
Today on the show, we go back in time to when Spirit was riding high and pressuring the whole industry to cut costs. We talk with then-CEO Ben Baldanza about his radical vision for cheap air travel and then travel to the present day to hear how legacy airlines beat Spirit and other budget airlines at their own game. Plus, what happens to us passengers if Spirit does go away.
Newsletters:Greg's weekly deep diveThe brand new Indicator link roundup
Related Episodes: People Express and how flying got so bad (or did it?)
Book: Planet Money: A Guide to the Economic Forces That Shape Your Life is in stores now.
Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
This episode of Planet Money was hosted by Greg Rosalsky, Jacob Goldstein, Zoe Chace and Emma Peaslee. It was produced by Emma Peaslee. It was edited by Alex Goldmark. It was fact-checked by Vito Emanuel and engineered by Jimmy Keeley. Alex Goldmark is Planet Money's executive producer.
Music: NPR Source Audio - "What Da Funk," "Something New," and "Adventure Time"